Toniq Transforms Brands
Whether repositioning, revitalizing, or creating a new brand, our approach is a unique combination of
deep, powerful resources that lays the foundation for brand success on your terms.
At Toniq, we interpret the cultural signs that give your brand context, defining and redefining
its equities for maximum consumer impact. Clear, concise, with extraordinary relevance and depth.
Smart. Compelling. Transformative. Toniq.
Our Powerful Practice of Strategic Brand Alignment
Visual Positioning's Importance
Visual Positioning is a strategic practice created by Toniq to align a brand’s visual language with its written positioning. It’s important because people experience brands primarily visually…READ MORE
Case History: VENUS
Creating the World’s #1 Female Razor
Brand Innovation Case History
Trends we reviewed indicated that women viewed hair removal as foundational beauty, not just a functional chore. They also viewed their shower time as pampering time, so…READ MORE
Art of Meaning
Branding. Semiotics. Consumer Experience.
Meaning In Culture
As Seth Godin says, “Remarkability lies in the edges. The biggest, fastest, slowest, richest, easiest, most difficult. It doesn’t always matter which edge.” READ MORE