We Create Remarkable Brand Stories!

Through innovation, brand repositioning + renovation, consumer trends and semiotics, name development, ideation workshops, and more…
we create brand relevance.

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Visual Positioning

Our Powerful Practice of Strategic Brand Alignment

Visual Positioning's Importance

Visual Positioning is a strategic practice created by Toniq to align a brand’s visual language with its written positioning. It’s important because people experience brands primarily visually…READ MORE

Case History: VENUS

Creating the World’s #1 Female Razor

Brand Innovation Case History

Trends we reviewed indicated that women viewed hair removal as foundational beauty, not just a functional chore. They also viewed their shower time as pampering time, so…READ MORE

Art of Meaning

Branding. Semiotics. Consumer Experience.

Meaning In Culture

As Seth Godin says, “Remarkability lies in the edges. The biggest, fastest, slowest, richest, easiest, most difficult. It doesn’t always matter which edge.” READ MORE