Brand Sampler

  • Collaborated with Doner (Detroit) to uncover the emotions of comfort.
    SERTA
  • Collaborated with Leo Burnett (Detroit) to understand modern masculinity and new opportunity spaces.
    Silverado
  • Semiotics to identify new visual opportunities.
    Brisk
  • Semiotics to identify new visual opportunities.
    Coffee-Mate
  • Trend intelligence and name deconstruction to define positioning, essence and visual positioning.
    Venus
  • Trend intelligence and consumer insight to create a name, position, and visual positioning.
    Fusion
  • Semiotics to inform global visual identity and innovation.
    Quaker
  • Trends and opportunity spaces for new product and category development.
    Sanofi
  • Trend intelligence to inspire innovation.
    Colgate-Palmolive
  • Brand creation and name development to empower women.
    Trojan XOXO
  • Defining the Ghirardelli Story.
    Ghirardelli
  • Translating Red Bull energy to other hydration categories.
    Red Bull

SUPERPOWERS

brand innovation

brand reinvention

semiotics and visual positioning

trends

naming

SUPERSTARS

CHERYL SWANSON
developed the innovation of visual positioning, a strategic approach to branding which aligns communications through image and archteype in addition to words.

She founded Toniq in 1999 to leverage this groundbreaking approach with CPG and other major market brands.

ERICA SAKHARET
takes a collaborative approach to client partnership, founded on laser-focused attention to project needs, tailoring the solution to the challenge, ensuring uniquely responsive results.

She’s produced stellar benefits for every Toniq client since 2004.

CRAIG SWANSON
brings a wide range of creative disciplines to brand building, including the worlds of music, dramatic writing, graphic design, and academic semiotics, for beyond-the-box inspirations.

Active at Toniq since 2001 in brand positioning, innovation, naming, and more.

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