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about 2016-12-30T10:09:30+00:00
Toniq emerged from a desire to find a better, more effective way of understanding and communicating brand relevance. Pioneering the practice of Visual Positioning — now leveraged as an essential tool by designers and marketers in many fields — we continue to refine our practice and discover new ways to position brands for market success. Since our founding in 1999, we continue to innovate, introducing new methods by mixing tools from semiotics, anthropology, and cultural trends to make them actionable and relevant to brands. At Toniq we are constantly striving to build on our original goal: finding a better way to be responsive to the changing needs of our clients.
Cheryl Swanson

Cheryl Swanson

Founder, Managing Partner

Brand Can’t Live Without:
Amazon (everything, anytime!!!)

Dreaming of:
Reinventing airline travel

Favorite Color:
Orange (optimistic and happy!!!)

Erica Sakharet

Director, Client Services

Brand Can’t Live Without:
Starbucks

Dreaming of:
Warm weather and People’s Pops on The High Line

Favorite Color:
Peacock Blue

Emily Schuch

Visual Research Lead

Brand Can’t Live Without:
Google. How would I find anything without them?

Dreaming of:
Madewell summer dresses

Favorite Color:
Sky blue, because it is calm and serene

Craig Swanson

Craig Swanson

Partner, Creative Director

Brand Can’t Live Without:
Yamaha
(my beautiful C6)

Dreaming of:
Consumer-grade nanotechnology

Favorite Color:
Daffodil