Toniq emerged from a desire to find a better, more effective way of understanding and communicating brand relevance. Pioneering the practice of Visual Positioning — now leveraged as an essential tool by designers and marketers in many fields — we continue to refine our practice and discover new ways to position brands for market success. Since our founding in 1999, we continue to innovate, introducing new methods by mixing tools from semiotics, anthropology, and cultural trends to make them actionable and relevant to brands. At Toniq we are constantly striving to build on our original goal: finding a better way to be responsive to the changing needs of our clients.
Founder, Managing Partner
Brand Can’t Live Without:
Amazon (everything, anytime!!!)
Reinventing airline travel
Orange (optimistic and happy!!!)
Director, Client ServicesBrand Can’t Live Without:
Warm weather and People’s Pops on The High Line
Visual Research LeadBrand Can’t Live Without:
Google. How would I find anything without them?
Madewell summer dresses
Sky blue, because it is calm and serene
Partner, Creative DirectorBrand Can’t Live Without:
(my beautiful C6)