We create brand positioning for new and existing brands that tells a compelling, relevant story to your core audience. Our anthropological approach helps excavate meaning that resonates deeply and helps define the brand’s true spirit. We start by looking at key trends, cultural signposts, category landscapes and, if needed, brand history. We then talk to consumers, using lots of symbolic projections to unleash the right side of the brain, where feelings and sensory experiences are housed. From these emotional/sensory-driven platforms, we can then create brand stories (narratives, concepts) and positioning platforms that forge a strong bond with consumers.