Cover Girl gave us 5 attributes they felt were core to their brand. Our online semiotics panel provided an understanding of universal meaning, cultural meaning and marketing context for each equity, which allowed Cover Girl to leverage each one more effectively. It also allowed Cover Girl to stretch some equities and de-emphasize those that were less relevant. This scan provided an accessible, efficient approach to semiotic analysis.
CoverGirl Craig Swanson 2016-12-30T10:09:30+00:00