Understanding the true meaning of your brand’s core attributes is quick and easy with Toniq’s Semiotic Brand Scan. We use our online culture panel (domestic and global) to understand what your top 6 brand attributes really mean to your audiences. We delve into universal/tacit meanings, fast and slow culture associations, visual symbology and meanings in a marketing context. This intel enables you to affordably take stock of your brand messaging to see if you are on target or if you have areas that need to be optimized.
semiotic brand scan Craig Swanson