Finding your 1-thing…
that's our thing.
Is your brand sending mixed messages, diluting its effectiveness and your market share?
Do you feel like you’re doing all the right things but not seeing results?
We help brands large and small find the “1 Thing” they can own, to dominate and stand out from the competition. We clear the clutter and get to the heart of what makes a brand great. The result of our work is a clear focus that speaks directly to the heart of your customer, increasing sales and market share.
Already have an agency?
Already have a design firm?
Awesome! We’re neither. We’re a strategic SWAT team helping you focus on the “1 thing” that will transform your brand from so-so to sensational. Introduce us to your agencies. They’ll be happy to know us!
“Toniq is brilliant at discovering and defining the true voice of a brand.
Their unique approach infuses a new energy into the expression of a brand at every level. Their deep knowledge of social anthropology, symbolism, and global trends has proven invaluable to our company.”
Here's our 1-thing...
Finding the focused, singular essence that sends brand sales soaring is what we’ve done for over 15 years for brands like Pepsi, Kraft, Traditional Medicinals, Colgate Palmolive, Gillette, Jaipur Living, and many more. Big company, medium, or small, our unique range of services can find and bring to life your “1 thing” too.
“Toniq curated outstanding female millennial trends…
…then translated them into insightful positioning that inspires women.”
Director, Innovation Trojan XOXO
We tailor our expertise on every single project so it specifically meets — and exceeds — your needs.
Working with us is easy.
To gain the insights that send your brand sales soaring, follow this 1-2-3 plan:
Click the “schedule a quick call” button below and pick your time.
In a 20 minute Discovery Call, we’ll talk about the challenge and plot out possibilities.
Within 48 hours, you’ll get a 1–page “Solutions Map” along with next steps. Easy!
The Top 3 Brand Mistakes Costing You Money
(yes, we’re part of the fix)
We’ve prepared a short PDF showing a simplified version of our process, explaining the importance of unified communications in the brand development cycle…and why miscommunication is hurting your sales more than you might think.
Founder of Toniq, Cheryl’s “1 thing” is anthropology and its application to strategy. She can look at cultural trends, talk with consumers, and unify the common themes, differentiators, and opportunities. This insight takes a brand farther through speaking to the target audience with a clear, emotionally compelling message.
As Creative Director, Craig’s “1 thing” is creativity. He uses his background in dramatic writing, music, theatre, and graphic design to translate strategy into creative guideposts that agencies use to bring a brand to life.
Photography courtesy of:
“What impressed me most about the Toniq approach…
…Emotion, Credibility, Logic: the three essential elements to success. Toniq is successful because they are really smart and put their heart into their work.”
CEO, Traditional Medicinals
“Toniq is a star!
Toniq is able to bring valuable and actionable insights re the consumer and their perceptions of our brands that have helped guide our marketing and design efforts.”