When Is It Time to Redesign Your Packaging?
Knowing when to rebrand or redesign your packaging is often a tough decision. You don’t want a situation like the one Tropicana had in 2009
April 2, 2019
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Author: Cheryl
7 Steps to Stop Your Brand From Losing $$$$ and Start Thriving
As a brand strategist, I’m seeing a lot of brands that were once successful losing in the market. Why? Several reason: resting on laurels, using
March 5, 2019
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Shhhhh…Silence Is Good For You
The last time I experienced total silence…nope, I can’t remember. Truth is, I usually do anything to avoid silence. I lean toward noise to drown
March 5, 2019
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Rebuild Your Body, Mind, and Brand:
Toniq’s “brand specialist” approach consists of our nuclear family of strategists and researchers, along with an “extended family” of experts we engage for specific project
March 5, 2019
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Tony Robbins – Definitely NOT My Guru
I came to Vegas this week to attend Tony Robbins’ Business Mastery immersion. My intended outcome for the week was to leave Business Mastery with
March 5, 2019
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Five Brands That are Fueled by Entrepreneurial Spirit
It takes a lot of work and planning for companies to successfully launch new brands, considering that about 90% of new brands fail. The quality
March 5, 2019
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