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Cheryl Swanson looks at issues in the culture, both large and small, affecting brands and consumers.
7 Steps to Stop Your Brand From Losing $$$$ and Start Thriving
March 5, 2019
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As a brand strategist, I’m seeing a lot of brands that were once successful losing in the market. Why? Several reason: resting on laurels, using
Shhhhh…Silence Is Good For You
The last time I experienced total silence…nope, I can’t remember. Truth is, I usually do anything to avoid silence. I lean toward noise to drown
Rebuild Your Body, Mind, and Brand:
Toniq’s “brand specialist” approach consists of our nuclear family of strategists and researchers, along with an “extended family” of experts we engage for specific project
Tony Robbins – Definitely NOT My Guru
I came to Vegas this week to attend Tony Robbins’ Business Mastery immersion. My intended outcome for the week was to leave Business Mastery with
Five Brands That are Fueled by Entrepreneurial Spirit
It takes a lot of work and planning for companies to successfully launch new brands, considering that about 90% of new brands fail. The quality